In Action
You will be responsible for translating the product, brand, and concept portfolio into clear and compelling product communications that highlight the benefits. This role aims to drive the growth of Syngenta Flowers, promote products to customers/markets, and generate compelling stories and activation programs in key markets based on unique selling points and proof points from supporting technical traits. You will work across all EAME markets for assigned crops, requiring a broad knowledge of key market dynamics and the management of numerous stakeholders.
The Challenge
You will independently develop marketing activation strategies for assigned crops, brands, and concepts to drive customer adoption, collaborating with communications, sales, and retail teams. You will drive customer adoption activities such as webinars, success stories, and social media engagement. Additionally, you will contribute to future-proof product strategy by preparing marketing activities for upcoming product launches, ensuring key stakeholders understand product positioning and unique value propositions. You will also develop, drive, and support central and local tactics, actions, and campaigns to drive sales, provide relevant content for social media and websites, and manage external agencies.
Company Description
The Company
Syngenta is one of the world’s leading companies with more than 28.000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach, and commitment to our customers we help to increase crop productivity, protect the environment and improve health and quality of life. For more information about us please go to www.syngenta.com
As a result of a new opening, Syngenta Flowers is looking for a:
Marketing Communication Specialist EAME
Location: De Lier, Netherlands
Optional: Kleve, Germany
Qualifications
The Profile
Strong organizational and communication skills, fluency in English, and proficiency in at least one other main flowers EU language, preferably Dutch or German, are essential. You will lead, develop, and review annual activation plans, own and track product activation budgets, and maintain close interface and alignment with key commercial functions such as global marketing, product managers, and sales managers. Brand and concept management, annual brand reviews, and collaboration with key customers and partners will also be part of the role. Preferably you have 3-5 years experience in a similar role and are in the possession of a Bachelor Degree in Communications/Marketing or a comparable studies.
Additional Information
Your Chance!
Do you recognize yourself in the profile? This is your chance! To apply for this position, please upload your resume and motivation letter at www.syngenta.com If you would like to have more information about this vacancy, please contact our recruiter Alwin Wennink at alwin.wennink@syngenta.com
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