Key Account Manager

Role purpose

• Manage targeted customer relationships to gain a deeper understanding of their business and business needs to co-develop customized value offers that build a successful and sustainable business partnership.
• Work with the sales team to implement the agreed customer strategy, monitor effectiveness and adjust as required.
• Be responsible for variety registration process and coordination between Syngenta and officials
• Act as key contact / interface for all Syngenta businesses to customer.

Territorial Business accountabilities

• Open for regular travelling to abroad (frequency of min 2 trips per month)
• Develop Key Account strategy and plans for each Key Account.
• Develop/deliver innovative, customer driven offers
• Develop/implement sound value and transactional pricing based on customer perceived value
• Implements effective CRM strategies
• Manage distribution channels effectively
• Develop and execute campaign & sales plans
• Continuously review account’s performance against KPI’s  planning & forecasting
• Create and maintain overview sales budgeting and forecasting per Key account.
• Ensure cross Syngenta alignment to each account.
• Gain regular Key Account feedback on Syngenta performance.
• Maintain customer relationships and realize high customer satisfaction.
• Coordinate relevant business units of marketing, product management and P&S teams  on Key Account Management approach.
• Create value by prioritizing KAs’ of distribution channels by addressing right segmentation and building up accessible network in responsible countries
• Right forecasting(Reviews and challenges the operational forecast (0-1 year) and budget setting for each KA/distribution channel
• On time implementation of business changes/updates in business tools such IBP, MAPS, SFDC & etc.
• Collect sales orders and coordinate deliveries
• Supports on business contracts between Syngenta & KA/distribution channel
• Regular updates on country and/or business related regulations
• Delivers distinctive value proposition to customer
• Leads the short term forecast update in close cooperation with the commercial units (1-3 years).
• Be responsible for Turkey’s registration process, ownership & coordination

Syngenta Seeds is one of the world’s largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs. Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions. Syngenta Seeds is headquartered in the United States.

Knowledge, experience & capabilities

Critical knowledge

• Bachelor Degree
• Sales management / marketing experience: 5 years
• Key account management skills; strong understanding of customer needs, structure and business drivers 3- 5 years
• Understanding of market dynamics & competitive environment
• Has deep and broad crop and product knowledge
• Has knowledge for trialing and registration process of Türkiye

Critical experience

• Negotiation and influencing skills
• Deep customer and market understanding
• Ability to develop sustainable strategic partnerships with leading agribusiness value chain players
• Project management

Critical technical, professional and personal capabilities

• Applies effective network with grower, channel and influencer segmentation
• Ability to develop/deliver innovative, customer driven offers
• Ability to develop/implement sound value and transactional pricing based on customer perceived value
• Delivers distinctive value propositions to customers in line with agreed strategies & building on campaign plans.
• Able to implement effective CRM strategies
• Manages distribution channels effectively
• Able to Co-Developing and executing campaign plans
• Understands market dynamics and competitive environment
• Able to use market research effectively to understand customer, markets and channels
• Anticipates changes in the market and propose strategy adjustments accordingly
• Analytical thinking
• Influencing and negotiation
• Communication and presentation skills
• People/team player

Critical leadership capabilities

• Communicates with impact
• Support a culture of innovation and changes
• Focuses on key customers
• Manages for performance
• Collaborates across boundaries