Key Account Manager Flowers SEAP

Role Purpose 

• Build, maintain and deliver an Area Business Plan for the given geographic area.
• Insure optimum coverage and penetration of the given countries for both Syngenta and the customers
• Define and adapt the best go-to-market approach by selecting and managing an optimum portfolio of attractive business partners, generating profitable sales and growing Syngenta's market share in the given geographic area
• Manage Key Account business development projects.

Accountabilities 

• Meet agreed targets and objectives for Flowers business
• Create product demand through customer product presentations and training, technology transfer and product benefit communications with customers, growers, YPL growers, centres of influence and grower association meetings
• Organise where needed: workshops, seminars, company trial days, and commercial demonstrations to promote Syngenta genetics
• Steer and validate forecasting / input tactical plan / input annual budget
• Delivering required-relevant input for monthly reporting through the S&OP platform
• Feedback market intelligence and value chain information in a timely manner to relevant members of the Syngenta team
• Develop & deliver compelling customer driven offers to maximize the business
• Develop/implement sound value and transactional pricing based on customer perceived value
• Co-Develop, support and execute campaign plans
• Continually review distributors’ performance against KPI’s 
• Review and Manage overview sales budgeting and forecasting per distributor
• Gain regular distributor’s feedback on Syngenta performance & propose necessary actions
• Maintain customer relationships and realize high customer satisfaction
• Ensure effective collaboration with Sales Support, Marketing, Technical Specialists, Product management and other Syngenta functions to maximise the value to and from each Account
• Management and coordination of the day-day sales activities in line with rules & compliancy within company ,and reporting forums to monitor commercial performance; initiate corrective actions to ensure targets are delivered
• Translate Syngenta Flowers Strategy to local needs
• All employees must take personal responsibility and co-operate in preventing harm to themselves, others and the environment.  This can be achieved by complying with Syngenta’s work instructions, policies and procedures and actively supporting and contributing to the ongoing development of HSE standards.

Knowledge, experience & capabilities

Critical knowledge

• Bachelor’s degree (Ag, preferred), or Horticultural qualification. Minimum of 5 years relevant experience, i.e. Nursery industry (retail or grower), Allied Trader and or Horticulture supply chain experience,
• Key account management skills and distribution driven experience : 5 - 10 years
• Understanding of competitive environment
• Agribusiness experience: knowledge of cropping practices and (preferrably) crop protection products 5 - 10 years

Critical experience

• Negotiation and influencing skills
• Deep customer and market understanding
• Ability to develop sustainable strategic partnerships with leading ornamental business value chain players

Critical technical, professional and personal capabilities

• Applies effective grower, channel and influencer segmentation
• Ability to develop/deliver and implement innovative, customer driven offers
• Ability to develop/implement sound value and transactional pricing based on customer perceived value
• Delivers distinctive value propositions to customers in line with agreed strategies & building on campaign plans.
• Able to Co-Developing and executing campaign plans
• Understands market dynamics and competitive environment
• Anticipates changes in the market and propose strategy adjustments accordingly
• Influencing and negotiation
• Communication and presentation skills
• People/team player

Critical success factors

• Customer oriented
• Result driven and business oriented
• Ability to prioritise and focus her/his job and KA team on must wins
• Business knowledge
• Creativity and entrepreneurial mindset

• Willing to travel extensively, including local overnight and international trips to meet with customers and to host KA’s at Company trials sites
• Reporting directly to Head of APAC for Flowers
• Flexible working hours to support the business needs

Syngenta Seeds is one of the world’s largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs.

Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions.

Syngenta Seeds is headquartered in the United States.