Junior Digital Analyst Trainee (12 months)

Role Purpose

Support the implementation of the Digital Transformation roadmap in Africa Middle East (“AME”) in alignment with the organization’s business goals & objectives: 

• Work under the supervision of the Digital Lead to implement changes in AME organization culture and drive AME’s overall performance and competitiveness by embracing more digital marketing, more efficient processes and developing novel digital agriculture technology offers  

• Support development of a grower data strategy, compiling & analysing grower data available to develop actionable insights and enable more data driven decision making 

• Collaborate with key stakeholders to deliver next generation AI, ML and predictive analytics models 

Accountabilities

Data Compilation & Analysis Support

As a B2B company, data is mainly transactional direct customer data. We need to consider how we can strengthen our core business today and shape our future business with the right offers for growers, our end-user non-direct customers. To do this, we need the right grower data to support which current offers are working well and why and which future offers we should develop based on accurate data regarding growers’ profiles, needs & preferences.  

• Assist in developing a grower data strategy:  

• Mining Big Data and other unstructured data sources. Collecting and compiling available grower data from CRM systems, previous digital campaigns, digital agronomy offers, market data for key geographies & market segments 

• Enabling the integration of data sources with next generation technologies across functional boundaries, recommending what additional data is required and how to capture it 

• Data analysis & visualisation:  

• Digital Marketing tracking of key metrics across all digital channels of AME 

• crunching the numbers analysing the data available 

• making the data actionable by making it digestible, visual, easy to read and analyse  

• segmenting, identifying patterns, grower profiling based on all available data 

• visualising and analysing where grower segments sit in conversion funnel from awareness -> loyal purchasers & advocates  

• Data insights & recommendations: 

• Based on data analysis, recommend fact based grower segments to focus on and with which digital tactics for future successful future campaigns & offers 

• Recommending tactics to move target appropriate grower segments along conversion funnel from awareness to loyal purchasers & advocates with e.g. targeting, personalised digital content, grower data assumptions to validate for future campaign/offer building etc. 

• Based on data analysis, support development of impactful future digital campaigns and digital agronomy offers to bring to relevant market segments 

• Foster a data literate culture: 

• capability building around the power of collecting & systematically analysing data to provide the ability and motivation to read, work with and argue with data from hindsight to insight to foresight. Progressing from identifying what happened (descriptive analytics), why (diagnostic analytics) to predictive (what will happen) and prescriptive analytics (how can we make it happen) – all based on data 

• Support data collection process and tools/systems adoption & usage by teams in country 

• Test/Adopt new tools. Create tutorials, educational documentation and deliver tools/systems trainings as required (e.g. Emplifi) 

Digital Transformation Project Management Support 

• Support overall AME Digital Transformation roadmap implementation planning & tracking of identified initiatives, milestones achievements, key performance indicators, analysing outcomes & lessons learned 

• Assist with communication & stakeholder management presentation materials, sharing comprehensive Digital Transformation progress updates, issues or risks 

• Promote and encourage usage of collaboration spaces and internal communication platforms for efficient teamwork and progress management (e.g. Teams, SmartSheet) 

• Share success stories and best practices across AME encouraging continuous improvement, openness to trying new digital ways of working and learning from teams’ successes & failures  

• General support to AME strategic projects and other ad-hoc projects 

Experience, Knowledge & Skills

Critical knowledge & experience  

• Minimum Bachelors degree in Marketing, Data Science or Business Administration 

• Minimum 2 years experience in digital marketing and/or data science 

• Strong knowledge of data analysis, general marketing, digital marketing principles and digital marketing analytics 

• Strong understanding of digital technologies and their application in business operations 

• Strong knowledge of Excel, Google Analytics, Power BI 

Critical capabilities 

• Strong Project Management - Ability to manage several projects and responsibilities simultaneously. Prioritization of multiple tasks and commitment to timelines 

• Analytical & problem-solving skills to identify & solve complex business problems. Ability to source, manage, analyse large amounts of data 

• Attention to detail, pattern-seeking mind looking for trends from which can curate insights to lead to greater performance 

• Proactive. Action-Oriented.  Ability to recognize potential problems or new developments and take prompt remedial action where necessary to meet business requirements 

• Strong communication and interpersonal skills. Team player. Ability to effectively interact and collaborate across functional groups to achieve desired results 

Qualifications

• Minimum Bachelor's degree in Marketing, Data Science, or Business Administration.
• At least 2 years of experience in digital marketing and/or data science.
• Strong knowledge of data analysis, general marketing principles, and digital marketing analytics.
• Proficiency in Excel, Google Analytics, and Power BI.
• Analytical mindset and problem-solving skills to tackle complex business challenges.
• Strong project management skills with the ability to manage multiple projects and prioritize tasks effectively.
• Proactive and action-oriented with a sense of urgency to meet business requirements.
• Excellent communication and interpersonal skills, with a collaborative approach to working across functional groups.
• Fluency in English is required, and proficiency in additional languages spoken in the AME region would be an advantage.

Join our team and play a vital role in driving our digital transformation journey in the AME region. If you are ready to make an impact and contribute to our organization's growth, apply now with your resume and cover letter. We look forward to hearing from you!

Additional information

We offer a variety of financial and non-financial benefits including: 

• We offer a position which contributes to valuable and impactful work in a stimulating and international environment  
• Flexible working arrangements and environment with an open culture and diverse workforce
• The opportunity to work with and learn from highly qualified and experienced employees
• Learning culture (Together we Grow) and wide range of training options 

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all - while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold. Syngenta Crop Protection is headquartered in Switzerland.