Head of Marketing - East and Southern Africa

Role purpose

• Key member of the EASA BA LT bringing a grower centric view & ensuring decisions are aligned with the marketing strategy
• Lead the development of an effective Marketing team, ensuring motivation & growth opportunities
• Work with Portfolio Lead on evaluating portfolio performance, simplifying our offer, ensuring fit with market needs & identifying critical gaps that need to be filled
• Drive creation and implementation of the brand plans & strategies (market analysis, price, positioning)
• Ensure connection of marketing team with all other teams (CPD, Regulatory, Sales, Comm Ops, and P&S) to deliver NPIs on time and in full
• Lead the development and sustenance of an efficient and effective customer marketing team that drives excellence in customer segmentation & campaign execution to achieve objectives
• Implement processes to measure effectiveness of campaign and marketing efforts

Accountabilities

• Builds market intelligence to enable the development & implementation of innovative business models which will include greater grower and retailer proximity.
• Analyze customer insights, trends and market best practices to build successful strategies
• Ensure EASA Portfolio lead collaborates well with AME Portfolio managers in the PDC cycle process, ensuring that opportunities and needs are well highlighted
• To drive key marketing processes with special attention to campaign & iPLAN
• To lead the conversion of crop solutions into appropriate offers delivered through campaigns
• Working with Sales Manager & Commercial Ops to ensure effective value pricing is carried out and that appropriate commercial terms are implemented to deliver on budget & GTM objectives
• Working with Sales Manager & Commercial Ops to ensure delivery of grower and channel value proposition through the creation of offers incl. incentives in line with GTM.
• Delivers market plans and analysis to support budgeting and strategic reviews.
• Gather customer & market insights to enable effective GTM implementation, inform campaign designs to increase customer conversion to the Syngenta product range
• Work with Commercial Operations team on grower, channel & value chain segmentation process.
• Define marketing communications strategy (e.g., media mix, budget allocation across services)
• Prioritize campaigns and resource allocation in line with the strategy & oversee their execution. Plan budgets according to strategy and opportunity, ensuring marketing spend remains with agreed limits.
• Review campaign effectiveness, during & post season, against objectives. Utilizing Salesforce.com as a key tool for monitoring and improving effectiveness.

Knowledge, experience & capabilities

Critical experience & knowledge

• Country product/crop management
• Internal experience of the agri-business sector in Marketing, Sales and Strategy
• Strong agronomy knowledge
• Experience in campaign development and management
• Background in business management
• Proficiency in digital marketing and management
   

Critical leadership capabilities

• Sets ambitious strategic goals
• Communicates with impact
• Leads change and can work well in spite of ambiguity or lack of full data.
• Builds a culture of innovation and solution finding
• Focuses on customers
• Manages for performance
• Develops people, organization, and self
• Collaborates across boundaries

Critical technical, professional and personal capabilities

• Develops/delivers innovative, customer-driven offers
• Develops/implements sound value and transactional pricing based on customer perceived value
• Delivers distinctive value proposition to customer
• Creates strong, distinctive brand & crop plans
• Develops/executes campaign plans
• Develops/implements effective product communications
• Understands market dynamics and competitive environment
• Able to use market research effectively to understand customer, markets, channels
• Understands channel structure and dynamics
• Anticipates changes in the market and adjusts strategies accordingly
• Analytical thinking
• Financial acumen
• Strategic thinking
• Influencing and negotiation
• Communication and presentation skills
• People/team management
• Project management

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection keeps plants safe from planting to harvesting.  From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold. Syngenta Crop Protection is headquartered in Switzerland.