Global Branding Team Lead

Purpose:

• The role of the Global Branding Team Lead  involves managing and leading a team responsible for developing and executing branding strategies for products and services at global level.
• Overall, the Global Branding Team Lead plays a crucial role in building and maintaining strong brand identities for product and service brands, driving customer engagement and loyalty, and contributing to the overall success of the company.

Accountabilities:

• Lead the global branding initiatives in Crop Protection Marketing.
• Drive development of big ideas, brand modelling, message map, and other relevant topics for the global launch and introductions of new products.
• Lead and manage the global Crop Protection Marketing branding team.
• Introduce new practices in branding to ensure best-in-class, customer-focused delivery.
• Work in close collaboration with the global/local marketing teams and Digital Marketing to develop effective approach to branding and related asset/content creation.
• Own and manage relationships with agencies for the development of big ideas and branding collaterals.
• Ensure appropriate budget resourcing and tracking across global branding.
• Act as a catalyst to share and apply best practices across the organization and global communication.

• 12+ of relevant work experience working in branding, marketing and communications.
• Extensive understanding of digital and traditional branding and communications practices and methodologies.
• Deep understanding of branding principles, marketing strategy, and consumer behavior.
• Strong track record of successfully developing and executing branding strategies for product and service brands on a global scale.
• Hands-on experience in B2B product branding, media and communications
• Strong experience in managing, leading and mentoring teams.
• Experience working in different markets with different cultural nuances.
• Experience managing agencies and vendors.
• Experience working in a multinational company/matrix organization and with international teams.
• English language a must, additional languages a plus.
• A Bachelor's or Master's degree in Marketing, Communications, or a related field with strong emphasis in digital marketing.

What we offer:

We offer a variety of financial and non-financial benefits including: 

• We offer a position which contributes to valuable and impactful work in a stimulating and international environment.
• Flexible working arrangements and environment with an open culture and diverse workforce.
• The opportunity to work with and learn from highly qualified and experienced employees.
• Learning culture (Together we Grow) and wide range of training options.
• You will profit from a competitive pension fund plan, attractive bonus system, onsite doctor, gym, canteen, and other benefits (Family friendly initiatives, Child and Family allowance…) 

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion, or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.

Syngenta Crop Protection keeps plants safe from planting to harvesting.  From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.

Syngenta Crop Protection is headquartered in Switzerland.