Herbicide Marketing Product Lead

We invite you to help us shape the future of agriculture. At Syngenta, we believe every employee has a role to play in safely feeding the world and taking care of our planet. To support that challenge, Syngenta’s Marketing Team is currently seeking a Herbicide Product Marketing Lead in Greensboro, NC.

As the Herbicide Product Marketing Lead, you will develop strategies and provide leadership to maximize the lifetime profitability of products within the Syngenta Herbicide portfolio. You will ensure all US Business Units receive strong brands that are well-designed, properly positioned and efficiently supplied for incorporation into customer offers. Additionally, you will develop launch plans and go to market strategies for new products and formulations entering the portfolio in the near future.

Accountabilities:

• Develop product and portfolio strategies for assigned active ingredients and/or markets from development or acquisition through post-patent status and exit/phase-out.
• Lead development of assigned 5-year Product Plans defining portfolio evolution, product launches, product positioning, marketing and go-to-market direction, pricing strategy, range management and short- and mid-term guidance to Commercial Units and Support Functions.
• Lead assigned North America Product Strategy Teams (PSTs) ensuring buy-in and full support from all functional groups to drive implementation of 5-year plans.
• Ownership of the brand pricing strategies; provide guidance on discount use and programs; ensure pricing consistency across Commercial Units.
• Develop in season marketing tactics to manage sales and profitability of assigned brands and collaborate with Commercial Units on getting buy-in, approval and implementation.
• Create and maintain strong brands and brand awareness by providing clear product positioning, directing advertising & promotion and maintaining brand consistency across Commercial Units, markets and offers.
• In collaboration with Technical Product Leads, define product development plans and priorities and work with Development Functions and Global Marketing to secure prioritization, resourcing and timely delivery of development efforts.
• Collaboration with planning team, Commercial Units and Production & Supply to ensure high quality forecasting and timely supply in order to minimize lost sales and maximize ability to take advantage of demand upside opportunities.

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.  

Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.  

Syngenta Crop Protection is headquartered in Switzerland.

Required:

• A minimum of Bachelor’s Degree, preferably in Marketing, Communications, Business and/or related field preferred.
• Must be eligible to work in the United States without sponsorship support from Syngenta.

Desired:

• A minimum of 5 years of marketing or sales experience (Agricultural industry or similar field preferred).
• Experience influencing direct and indirect cross functional relationships, including those on a global level.
• Demonstrated successful track record in people, process and project management.
• Possession of deep and broad crop and product knowledge.
• Strong knowledge of marketing principles - positioning, market & financial analysis, communications.
• Experience effectively utilizing segmentation to drive marketing priorities.

What We Offer: 

• A culture that celebrates diversity & inclusion, promotes professional development, and strives for a work-life balance that supports the team members. Offers flexible work options to support your work and personal needs. 
• Full Benefit Package (Medical, Dental & Vision) that starts your first day.  
• 401k plan with company match, Profit Sharing & Retirement Savings Contribution. 
• Paid Vacation, Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts, among other benefits. 

Syngenta has been ranked as a top employer by Science Journal. 
Learn more about our team and our mission here: https://www.youtube.com/watch?v=OVCN_51GbNI 

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. 

WL: 5A 

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