As a member of the Digital Marketing team, this role will be responsible for the execution, optimization, analysis and reporting on all Paid Ads performance within Google, Meta, and any other platforms that are brought forward as part of the overall strategy in the future. This role is execution based and will have interaction with key stakeholders regularly.
We have a flexible work environment, and this person can work remotely across Canada, but you must be currently located in Canada.
Duties:
- End-to-end project management of all paid ads which includes strategizing, designing, executing, and maintaining ROI-focused targeted ad campaigns within Google and Meta (current tactics). Being familiar with managing ads in X, Reddit, Bing, and working with StackAdapt would be an asset.
- Collaborate and support the team to align and flow all assets required to deliver campaigns (i.e., copywriting, video, photos, translations and acquire approval from stakeholders.).
- Undertake thorough analysis of performance and regularly update all applicable stakeholders with progress.
- Optimize existing ad campaigns with thorough detail which includes managing budgets, A/B testing of ad copy, ad creative, landing pages, etc, aimed at improving conversion rates.
- Stay up to date with industry trends, new ad formats, and emerging technologies, and incorporate them into our paid media strategies across all tactics and platforms is vital.
Company Description
As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.
Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.
Syngenta Crop Protection is headquartered in Switzerland.
Qualifications
Required:
- Minimum Bachelor’s Degree in Marketing or Business
- A minimum of 2+ years of direct in-platform experience of Google Ads, Meta, etc.
- Experience with Google Analytics.
- Good communications and a collaborative attitude
Preferred:
- Experience with Reddit, X, Bing or StackAdapt
- Related certifications
Additional Information
What We Offer:
- We offer a competitive base salary and incentive bonus potential, combined with challenging and meaningful work, learning and career development opportunities and a great team environment.
- A culture that celebrates diversity & inclusion, promotes personal and professional development and offers flexible work options to meet both your work and personal needs.
- Comprehensive Benefit offering, Pension and Group Retirement program with company match, and Profit Sharing.
- Focus on Wellness and innovative programs that support overall health and wellbeing such as annual Lifestyle Account and free Headspace App.
- Progressive Employee Policies and Programs including a Flexible Work Location approach, and a vacation policy that provides up to 30 days’ vacation for all employees.
Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.
Syngenta Contact Information:
If you need assistance during the application process, please contact the Service Desk at recruitment.na@syngenta.com
Syngenta Canada welcomes applications from all qualified candidates and is able to accommodate persons with disabilities. For more information about accommodation during any stage of the recruitment process or if you would like more information on our accommodation policies, please contact recruitment.na@syngenta.com
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