Digital Services Lead

About this job:

As Manager - Digital Marketing, you will be responsible for the digital marketing journey of Syngenta in India aimed at grower acquisition, brand penetration through grower engagement and grower conversion for all brands. This is a newly created role that will act as the day-to-day liaison between the business stakeholders and the digital marketing agency partners in order to execute the grower centric online strategy for Syngenta India.  

Accountabilities:

• Translate brand strategies into focused digital campaign plan based on grower insights
• Design, implement, monitor, and optimize full funnel digital marketing campaigns including paid (such as Search, social media, display, remarketing, 3rd party collaborations etc.) and owned media focusing on grower acquisition, grower engagement and grower conversion
• Lead execution and ensure that all related parties (such as vendors, agencies etc) meet approved project milestones
• Manage ROI of digital campaign investments through efficient media buying
• Provide content strategy for website and social media
• Social moderation and ORM including supervision, management and monitoring of all grower queries/complaints and record keeping of the same with trend insights.
• Collaborate with local division teams on campaign localization, lead qualification and lead conversion
• Implement ecommerce strategy and track performance
• Help drive adoption of central digital marketing campaign across divisions
• Integrate online campaigns, social media, e-com and CRM
• Manage Digital agencies and interface between external agency partners, Syngenta IT and Crop teams
• Day to day management of all digital touchpoints
• Developing Dashboard for Reporting of all campaign KPIs & sharing with stake holders and continuous experimentation (a/b)

Qualifications

Experience required for the job:

• 8+ years of hands-on digital marketing experience handling large scale campaign planning and execution in Agri-Inputs/FMCG/Consumer Health/digital agency
• 4+ years of strong ecommerce experience (DTC and omni-channel experience is a plus)
• Experience in both digital creative development and media buying across multiple channels and platforms
• Experience of working with cross-functional teams in matrix organizations
• Experience in content personalization, AR, VR content development, employer branding etc.
• Knowledge/work experience of Agri-Inputs Industry will be preferred.

Qualification and critical knowledge required:

• Bachelor’s or Master’s degree in Marketing/Communication
• Proficiency in digital KPIs tracking through analytics tools such as GA, Adobe Omniture etc
• Proficiency in content management systems preferably Drupal
• End-to-end Campaign tagging through GTM etc
• Strong analytical and data driven decision making and Project Management skills
• Solid communication skills and team player
• Highly motivated, self – starter, strong sense of urgency and ownership to deliver commitments on time
• Creative and sensitive to market trends and grower behavior insights

Primary Location : Pune, India

Employment type: Full time position

Job Function : Marketing

Additional Information:

People are at the heart of what we do:

·       Once a year Full body check

·       Competitive insurance scheme

·       Employee assistance program – to take care of your and your loved ones mental health

·       Paid Vacation of 30days, 12 Paid Holidays, Maternity and Paternity Leave, compassionate leaves

·       Education assistance – for your career growth

·       People first culture translated into ‘Most Preferred place to work 2022-23 by Times group’

Note: Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.

To learn more visit: www.syngenta.com and www.good-growth-plan

Follow us on: Twitter & LinkedIn

·       Twitter

·       LinkedIn

About Syngenta:

Syngenta is one of the world’s leading agriculture innovation company. Syngenta Crop Protection and Syngenta Seeds are part of Syngenta Group, one of the world’s leading agriculture companies. Our ambition is to help safely feed the world while taking care of the planet. We aim to improve the sustainability, quality and safety of agriculture with world class science and innovative crop solutions. Our technologies enable millions of farmers around the world to make better use of limited agricultural resources.

A diverse workforce and an inclusive workplace environment are enablers of our ambition to be the most collaborative and trusted team in agriculture. Our employees reflect the diversity of our customers, the markets where we operate and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet.

To learn more visit: www.syngenta.com and www.good-growth-plan