Digital Marketing Specialist (Marketing Automation)

We're seeking a talented Digital Marketing Specialist with expertise in Marketing Automation to join our Digital Marketing team in Milan!

As our Marketing Automation Specialist, you'll be at the forefront of our marketing technology initiatives, crafting and executing sophisticated automation strategies that engage our audience and drive results. This role offers an exciting opportunity to work with state-of-the-art tools and collaborate with diverse teams across our organization.

Key Responsibilities

• Marketing Automation Mastery: Lead the execution of marketing automation activities using Salesforce Marketing Cloud, including advanced segmentation, A/B testing, and multi-channel content distribution (email, SMS, WhatsApp).
• Performance Optimization: Continuously evaluate campaign performance against key benchmarks, driving constant improvement in our marketing efforts.
• Cross-functional Collaboration: Work closely with our SFDC team to integrate marketing automation with our CRM and other key technologies.
• Campaign Strategy: Partner with various marketing teams to conceptualize and develop targeted campaigns, providing regular insights and progress updates.
• Content Creation: Contribute to editorial planning and create engaging newsletters for our subscriber base.
• Lead Management: Implement and optimize essential Salesforce marketing operations, including lead lifecycle management, scoring, nurturing, and data enrichment.
• Web Development: Create high-converting landing pages and web forms using our Drupal CMS.
• Innovation Leadership: Collaborate with our international team to evolve our marketing platforms, proactively implementing industry best practices and cutting-edge strategies.

Syngenta Crop Protection is a leader in agricultural innovation, bringing breakthrough technologies and solutions that enable farmers to grow productively and sustainably. We offer a leading portfolio of crop protection solutions for plant and soil health, as well as digital solutions that transform the decision-making capabilities of farmers. Our 17,900 employees serve to advance agriculture in more than 90 countries around the world. Syngenta Crop Protection is headquartered in Basel, Switzerland, and is part of the Syngenta Group.

Follow us on Twitter at www.twitter.com/Syngenta, and on LinkedIn at www.linkedin.com/company/syngenta.

Education

• Bachelor's or Master's degree in Communication Sciences, Economics and Marketing, Business Communication, or Public Relations.

Experience & Skills

• Proven track record in managing digital marketing and marketing automation campaigns in B2B and B2C environments.
• Experience working in structured corporate entities or specialized marketing agencies.
• Strong foundation in digital marketing techniques and tools (e.g., Google Analytics 4, Google Ads, Meta Business Manager).
• Expert-level knowledge of marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Microsoft Dynamics 365).
• Proficiency with CMS platforms (e.g., Drupal, WordPress, Joomla).
• Excellent data analysis and interpretation skills.
• Fluency in Italian and English (both written and spoken).

WHAT WE CAN OFFER

• A culture that promotes work/life balance and celebrates diversity.
• Flexible working arrangements.
• Possibility of working from home (60% of the time)
• Competitive salary and benefits package.
• A role that contributes to valuable and impactful work in a stimulating and international environment.
• Learning culture and a wide range of development options, including access to learning platforms (Degreed and LinkedIn Learning)

Equal Opportunity

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion, or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.