Digital Marketing & CRM Lead Danube

Purpose:

• Co-create customer strategy and ensure delivery of customer experience.
• Co-develop promotional strategies and execution against target segment
• Manage customer relationship tool (CRM tool)
• Drive digital marketing communication strategy
• Explore and drive new projects and approaches linked to customer experience, incl. e-commerce

Accountabilities: 

Marketing Services:

• Managing Commercial Unit Danube Marketing Services Team
• Drive transition into digital communication space in strong coordination with marketing & TS heads 
• Supervise the local communication strategy development and drive the methodology development for customer segmentation
• Manage the execution of communication activities (printed, online, event) across multiple segments, continuous monitoring and proactively recommend corrective actions to optimize touchpoint usage
• Coordinate the CU external and internal PR activities in line with Global PR strategy, manage PR Agency
• Coordinate the CU Partner Programs development 
• Controlling and phasing A&P budget by planning and monitoring all activities
• Build network with other countries/CU

CRM Accountabilities:

• Drive CRM system continuous improvement to improve sales efficacy
• Position SFDC as a central tool of Syngenta digital ecosystem (e-commerce, digital AG, digital communication)
• Support KPI system development to monitor sales progress, campaign progress coming from CRM tool
• Train & educate Sales Management, Sales Force, KAMs and campaign managers on CRM
• Support Campaing Management to develop segment specific campaigns
• Build network in Global CRM Community

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection keeps plants safe from planting to harvesting.  From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold. Syngenta Crop Protection is headquartered in Switzerland.

Knowledge, experience and capabilities:

• Degree: BSc/MSc
• Min. 5 years  working with a network of agencies and contacts 
• Project and people management skills
• Agribusiness industry knowledge is a plus
• Ability to work in a matrix organization
• Ability to use market research to understand customer, market, channels
• Communication and presentation skills
• High level of computer literacy (graphics)
• Advanced English (written and spoken) and native Hungarian

We offer:

• Dynamic and international environment
• Long-term opportunities
• Annual bonus, pension fund, health care
• Company car
• Possibility of working from home 

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.