Deputy Brand Manager Biological

Role purpose :

• Manage the existing and determine the future pipeline of Brands within the assigned portfolio area, with the objective of achieving or exceeding our 5-year business growth plan.
• Create and implement Portfolio strategies and direct campaigns to drive grower awareness, usage, and loyalty.
• Bring new technology to growers, aligned to their needs, and further strengthen the leadership position of Syngenta in the Bangladesh agriculture market.

Accountabilities:

• Create Portfolio plans to achieve growth and development of the portfolio.
• Manage end to end cross-functional activities and stakeholders to ensure the delivery of portfolio objectives.
• Strengthen the assigned portfolio with New Brands that provide needed innovation to growers.
• Develop A&P plans and co-ordinate implementation with the Campaign Team and creative agencies.
• Create pricing and channel strategy, aligned with overall marketing objectives for each brand.
• Co-ordinate with Technical Excellence Team to ensure brand benefits are fully demonstrated to growers and Sales Team Brand and Crop knowledge is complete.
• Manage country and region stakeholders to ensure smooth functioning of portfolio business and commercial processes.

Syngenta headquartered in Basel, Switzerland and is among the world's leading companies in Agriculture Crop Protection and ranks in the top 3 in the high value commercial Seeds market. In Syngenta we are helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 48,000 people in over 100 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.

Join Syngenta and help build the most collaborative and trusted team in agriculture. No matter what your position, you will have a vital role to play in safely feeding the world and taking care of our planet.

Experience:

• A minimum of seven years of professional expertise in the agri-business/FMCG sector, with a focus on marketing, sales and strategy.

Education :

• Bachelors/Masters in Science  (Agriculture/Botany/Zoology, Soil Science. etc), Business Administration.

Critical Knowledge :

• Portfolio Management principles
• Brand Management Principles
• Project management methodologies
• Commercial acumen
• Agriculture market and agronomy

Critical Experience :

• Leading analysis and synthesis efforts of complex business information and data resulting in recommendations regarding tactical and strategic action
• Direct interaction with senior business leaders
• Portfolio / Product management / New product development and market launch
• Coordinating cross-functional project teams and change projects