Customer Marketing Manager

We invite you to help our Canada team shape the future of agriculture. At Syngenta, we believe every employee has a role to play in safely feeding the world and taking care of our planet. To support that challenge, the Marketing Team is currently seeking a Customer Marketing Manager. In this role you will be accountable for the development and execution of customer campaigns.  The Customer Marketing Manager will take the lead in developing customer campaigns and will work directly with Sales, Key Accounts, Programs, Marketing Operations and other stakeholders to develop strategies/tactics at the grower and channel level. This person will drive the implementation of the customer segmentation strategy through working with stakeholders, prioritization, strategy/tactic development and creating differentiated segment-specific offers

We have a Flexible Work Location approach and this role can be based in Guelph, ON, Calgary, AB or remotely across Canada. 

 What will you do:

• Work with Customer Engagement, Sales and Marketing Operations to develop aligned processes and timelines for all customer campaigns.
• Refine and manage the processes within the assigned customer marketing team that allows the team to:

  o   Create effective customer campaigns

  o   Develop differentiated offers for the relevant customer segments

  o   Allocate and manage marketing resources to support the objectives of the campaign

• Develop a strong working relationship with the sales team to deliver an effective and unified campaign.
• Manage a department budget and lead department personnel by setting objectives, measuring, recognizing and rewarding performance, coaching and creating priority and focus.  Collaborate with HR in the areas of recruiting, role profiles, performance management, salary management and employee development

• Bachelors degree in Agriculture or Marketing
• 5-10 years of sales/marketing experience, preferably in seeds and/or crop protection
• Passion and deep understanding of agriculture, marketplace dynamics, competitive environment and Syngenta customer needs
• Excellent creativity skills coupled with a strong customer focus orientation.
• Excellent communications (i.e., PowerPoint, oral and written), interpersonal, negotiating, analytical, problem solving/decision making, teamwork and planning/organizing skills
• Understanding and utilization of MaSE methodology
• Experience working in marketing strategy, building and executing campaign plans and developing compelling offers and tactics
• Understanding of marketing best practices (segmentation, targeting, journey mapping, etc.)
• Understanding of the crop protection industry value chain and dynamics
• Experience leading change management
• Passion and interest in serving channel partners and farmers, including understanding of their needs and wants
• Knowledge of sales organization, including understanding their needs, timing, and how to communicate stories and materials effectively for them.
• Ability to build good relationships and work cross-functionally
• High-functioning communications skills (both verbal and written); ability to interface with senior leadership
• Strong grasp of financial metrics and analysis

What We Offer:

• We offer a competitive base salary and incentive bonus potential, combined with challenging and meaningful work, learning and career development opportunities and a great team environment
• A culture that celebrates diversity & inclusion, promotes personal and professional development and offers flexible work options to meet both your work and personal needs
• Comprehensive Benefit offering, Pension and Group Retirement program with company match, and Profit Sharing.
• Focus on Wellness and innovative programs that support overall health and wellbeing such as annual Lifestyle Account and free Headspace App
• Progressive Employee Policies and Programs including a Flexible Work Location approach, and a vacation policy that provides up to 30 days’ vacation for all employees

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.

Syngenta Contact Information: 
If you need assistance during the application process, please contact the Service Desk at recruitment.na@syngenta.com

Syngenta Canada welcomes applications from all qualified candidates and is able to accommodate persons with disabilities.  For more information about accommodation during any stage of the recruitment process or if you would like more information on our accommodation policies, please contact recruitment.na@syngenta.com

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As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all –while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.

Syngenta Crop Protection is headquartered in Switzerland.