For our Crop Protection division in Warsaw affiliate we are currently looking for a
Customer Marketing Lead PL
Role purpose:
Customer Marketing Lead is a role in our Customer Marketing Team for Central Europe within Syngenta Crop Protection.
The successfully hired person will be accountable for development, implementation and execution of integrated communication, including commercial offers, for the crop protection products in the assigned crops: corn, oil seed rape, sugar beet, fruits & vegetables.
Customer Marketing Lead will be responsible for campaign activities in Poland dedicated to retail channel and end customer (farmer). This includes: analysis, planning, preparation, monitoring and adjustment of the campaign activities to ensure marketing & sales goals are successfully achieved.
Key responsibilities:
- Effectively lead creation and execution of marketing activities addressing customer needs
- Design and implement marketing communication plan in traditional & digital channel
- Create and implement commercial offers aligned with customer needs and product strategy
- Create unique, customer-oriented campaigns converting technical product information into attractive offers (compelling messages adapted to different customer segments)
- Own & lead an annual E2E marketing activities cycle (responsible for campaign ROI, performance, monitoring & adjustment)
- Cooperate closely with Product Marketing Manager and Crop Technical Expert to ensure right communication and delivery of the annual sales targets
- Cooperate closely with CRM, market research and digital team to ensure insights to campaign/customer activations preparation, execution, monitoring and adjustment
- Co-organize and participate in key promotional events such as field days or winter conferences
- Plan, execute, monitor and optimize communication plan and advertising budget
Qualifications
- 3-5 years of experience in coordinating marketing or sales activities
- Understanding of sales and marketing principles
- Deep understanding of how to create and use 360 marketing tools
- Understanding of Agribusiness environment and market complexity will be an advantage
- Excellent communication, influencing and negotiation skills
- Ability to influence multiple stakeholders without direct authority
- Ability to organize and run significant projects in a multicultural environment
Additional Information
Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Company Description
Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources more sustainably. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.
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