Campaign Specialist

 Role purpose: -

·         Guide marketing activities to ensure that communication and campaigns are in alignment with the strategic business direction.

·         Enhance Syngenta visual presence

·         Gather market intelligence through field visits and market survey to build an accurate I-plan

·         Lead the digital marketing transformation

• Enhance and communicates Syngenta /Product value proposition through unique marketing strategies
• Work with agencies to propose innovative tools and tactics for effective and appropriate touchpoints, ensure alignment of key messages, campaign theme at all levels
• Work directly with the Marketing Head to ensure that marketing communication plans are developed and executive in a consistent quality manner, adhere to the brand architecture guidelines and build the described brand image
• Plan and implement advertising and publicity campaigns so that brand equity is optimized and customer strategies are supported.
•  Investigate and implement new promotion & communication techniques in response to a changing market dynamic
• Monitor and follow up on A&P implementation
• Create all brand marketing communication

Accountabilities: -

• Provide guidance and monitor overall advertising and promotion expenditures to capture efficiencies and maximize effectiveness

·         Explore new communications and media options to reach and impact the end-user grower customer and channel partners as appropriate.

·         Manage overall working relationship to ensure that teams are properly staffed according to resources and that day to day working teams are strong and highly functional.

•  Assist in the development of marketing communication strategies and plans to meet campaign objectives.
• Communicate A&P plans to Sales and other Syngenta departments to ensure effective implementation and co-ordination.
• Analyze and Measure the success of our various communication media and marketing activities to determine value capture vs. cost incurred.
• Support the necessary activities to ensure business continuity.
• General support to Customer Marketing Activities.
• Participate effectively in account plan building.
• Campaign creation based on Syngenta strategic direction for different segments
• Arrange top Notch launching activities
• Create and submit the BCs on the project planner

Knowledge, experience & capabilities

-       Critical knowledge

·         Minimum of BS degree.

·         Must have strong knowledge of marketing and communications principles

·         Knowledge of customer relationship marketing and branding principles, and industry measurement and standards (benchmarks)

·         Overall understanding of the role of individual marketing disciplines and demonstrated knowledge of effective use in overall marketing and CRM campaigns

-       Critical experience

·         Minimum of 3 years of communication experience with some experience managing communications in a corporate environment

·         Agriculture industry experience necessary

·         Demonstrated in developing and implementing communications plans across a complex and diverse business

-       Critical technical, professional and personal capabilities

·         Strategic thinking capability – can distill information into strategic communications frameworks

·         Superior oral and written communication skills

·         Ability to manage several projects and responsibilities simultaneously

·         Ability to manage sensitive/confidential information

·         Thrive working in a team environment

·         Build rapport within Marketing Services and across Syngenta functions

·         Ability to work with senior management levels of the organization effectively

·         Proficient computer skills

·         Fluent English language (written and spoken)

Critical leadership capabilities

Communications with impact

-       Gains commitment of individuals and stakeholders in a compelling way

Focuses on customers

-       Is dedicated to meeting the expectations and requirements of internal and external customers

Collaborates across boundaries

-       Collaborates effectively across organizational and functional boundaries, and leverages diversity

Critical success factors & key challenges

·         Proactive work style

·         Productive working relationships with senior leaders through first line leaders

·         Productive working relationships with Group, Corporate, Crop Protection and Seed HQ

·         Develop and implement and be accountable for strategic communication plan

Innovations

Employee may, as part of his/her role and maybe through multifunctional teams, participate in the creation and design of innovative solutions. In this context, Employee may contribute to inventions, designs, other work product, including know-how, copyrights, software, innovations, solutions, and other intellectual assets.

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious,affordable food for all – while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and
cold. Syngenta Crop Protection is headquartered in Switzerland.