Role Overview
The Campaign Planning & Productivity Manager is responsible for driving high-impact grower engagement campaigns and optimizing MDO/SO effectiveness. The role ensures structured campaign execution, leads grower engagement, data-driven decision-making, and efficient A&P management while fostering cross-functional collaboration.
Company Description
As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.
Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.
Syngenta Crop Protection is headquartered in Switzerland.
Qualifications
Key Responsibilities:
1. MDO/SO Productivity & Management
- Establish and implement activity baselines and execution excellence for MDOs, SOs, and Value Chain MDOs.
- Drive Saksham adoption, reporting, and utilization for better efficiency.
- Track and enhance MDO/SO productivity through structured reporting and improvement plans.
- Develop and implement MDO/SO Ways of Working and an Engagement Program to improve efficiency and retention.
- Manage MDO/SO onboarding, target setting, motivation programs, and pay-for-performance (incentive programs) in line with must-win priorities.
- Develop and distribute kits/campaign tools to support MDOs/ SOs in executing activities effectively.
- Strengthen MDOs' grower engagement efforts, ensuring they play the expected role in farmer engagements, keeping focus on NPI establishment, and sustaining core brands.
2. Grower Engagement & Lead Grower Events
- Lead and execute grower engagement strategies, ensuring deep and sustained connections with farmers.
- Design and co-execute Lead Grower Events, creating a structured approach to influence progressive farmers.
- Develop frameworks for lead grower identification, onboarding, and continuous engagement.
- Work with divisional teams to strengthen direct grower relationships, ensuring impactful touchpoints across key crops and regions.
- Drive digital onboarding of growers through the field force to increase our contactable grower base
- Integrate digital and offline engagement for improved reach and farmer participation.
3. A&P Management
- Collaborate with divisions to optimize costs and foster an ROI-driven mindset.
- Shift focus from low-efficiency channels to high-ROI marketing mediums.
- Promote a Phygital (Physical + Digital) approach to marketing and farmer engagement.
- Provide A&P reporting with actionable insights to enhance efficiency and impact across divisions.
4. Campaign Process Management
- Own the end-to-end campaign lifecycle, including pre-season preparation, rollout, campaign KPI setting, execution tracking, reviews, and actions for all stakeholders.
- Continuously simplify processes and enhance campaign effectiveness.
- Develop and implement campaign strategy upgrades to improve outreach and engagement.
- Co-lead and manage all offline grower-facing initiatives, ensuring alignment with company objectives.
- Collaborate with divisional teams to gather creative /content requirements.
- Oversee the execution of offline grower engagement initiatives, ensuring they are delivered on time, within budget, and meet defined objectives.
5. Data-Driven Decision Making
- Develop and implement metrics to assess MDO/SO productivity and campaign ROI.
- Continuously monitor and analyze the effectiveness of grower-facing initiatives, focusing on maximizing investment returns.
- Provide actionable insights and recommendations to improve the efficiency of campaigns.
6. Cross-Functional Collaboration
- Build connections across Business Units (BUs) and international teams to identify and adopt best practices in campaign execution.
- Work closely with Product Managers to understand grower-focused campaign challenges and develop targeted solutions.
- Collaborate with the Communication Manager, Digital Manager, Digital Team, and Division Teams to ensure alignment.
- Work with Syngenta Foundation to integrate CSR-driven initiatives into grower engagement programs.
Additional Information
Additional Information:
People are at the heart of what we do:
- Once a year Full body check
- Competitive insurance scheme
- Employee assistance program – to take care of your and your loved ones mental health
- Paid Vacation of 30days, 12 Paid Holidays, Maternity and Paternity Leave, compassionate leaves
- Education assistance – for your career growth
- People first culture translated into ‘Most Preferred place to work 2022-23 by Times group’
Note: Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.
To learn more visit: www.syngenta.com and www.good-growth-plan
Follow us on: Twitter & LinkedIn
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