Branding Lead

Role Purpose:

• Drive global brand strategies and launches within the Crop Protection Marketing area, providing expertise and support to commercial teams in traditional and digital branding and communications

Accountabilities:

• Lead key strategic branding initiatives in Crop Protection
• Lead the development of big ideas, brand modelling, message map and other relevant topics
• Introduce new practices in branding to ensure best-in-class, customer-focused delivery
• Own relationships with agencies for development of big ideas and branding collateral
• Lead the development of clear and consice briefs
• Coordinate with Customer Insight team to ensure proper alignment with branding initiatives
• Work in close collaboration with the global/local marketing teams, CI team, Digital Marketing team to develop customer-centric and effective approach to branding and related asset/content creation
• Collaborate with the Commercial Excellence team to drive global branding community development
• Collaborate with the Commercial Excellence and CI teams to use data analytics to step-change our understanding of customers and the quality of our deliverables. Drive relevant KPIs across the branding team
• Facilitate brand related workshops linked to global projects.
• Establish and own a project agenda, with clear deliverables, timelines and measures to deliver and implement
• Act as a catalyst to share and apply best practice between countries and businesses; challenge the status quo, seek for innovation and creativity
• Gain approval for necessary investments from governance body

Critical knowledge

• Extensive understanding of traditional and digital branding and communications practices and methodologies
• Degree in brand management/ marketing communications or equivalent, with strong emphasis in digital marketing
• Minimum 5+ years agency or brand strategy and positioning experience
• Hands-on experience in FMCG / Pharma or B2B product branding and communications

Critical experience

• Marketing experience (Marketing Communications, Branding, Digital Marketing)
• Experience working with branded content (especially digital), visual identities and packaging
• Experience of identifying relevant insights based on data analytics to drive the business
• Drove operational efficiency improvement on projects and internal initiatives and set-up relevant KPIs for further optimization
• Experience creating from “white page” (vs. following existing processes)
• Broad international marketing communications experience
• Leading and managing complex projects while demonstrating discipline, great time and project management skills as well as setting priorities and being accountable
• Ideally previous experience of working in a local or regional marketing or commercial role
• Experienced Microsoft Office tools user (Powerpoint, Excel, Word, Teams, Outlook) 

Interested? We look forward to receiving your online application including all relevant documents (cover letter, CV, diploma, certificates) – reference number 18048208

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion, or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.

Syngenta Crop Protection keeps plants safe from planting to harvesting.  From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases
as well as droughts and floods, heat and cold.

Syngenta Crop Protection is headquartered in Switzerland.