Assistant Manager Digital Products

The Assistant Manager of Digital Products will be responsible for implementing Syngenta’s Digital Agriculture strategy with a focus on leading the development and implementation of the digital ecosystem of platforms, products, solutions, and services. This overarching role will cover the following key areas:

• Product Development
• Product Operations
• Growth
• Business insights & Data analytics

Responsibilities:

• Leading the overall design and implementation of digital transformation initiatives on an organizational level.
• Develop and implement strategies to drive e-commerce growth and increase digital sales.
• Manage and optimize the company's e-commerce platform, ensuring a seamless, user-friendly and unified buying experience for farmers.
• Drive online demand generation through tele-sales, manage all types of conversion campaigns and optimize operations.
• Collaborate with the Global Digital Marketing Team and local partners to implement and manage SEO strategies for organic growth across digital platforms.
• Analyze mobile app and website traffic, sales data and farmer behavior to identify opportunities for growth and improvement and make data-driven decisions.
• Manage the Cropwise Grower mobile app and increase its adoption among farmers in Pakistan. The role involves shaping new features and functionalities, guiding them from concept to farmer use.
• Build in-app engagement with farmers and create opportunities for digital sales through those engagements.
• Perform regular QA/QC and work with engineering teams to troubleshoot technical issues and ensure products are bug-free.
• Collaborate with stakeholders to understand business requirements, define project scope, and contribute to UI/UX.
• Lead the localization and customization of existing regional and global platforms, including business process digitalization.
• Develop and implement digital products to effectively gather, manage, and utilize farmer data and profiles.
• Create data templates and ensure data uniformity across all digital platforms. Develop and oversee the implementation of an integration plan for all use cases.
• Understanding ecosystem partners’ products and integrating their offerings and services by embedding or integrating through APIs.
• Develop a profound understanding of user needs and the local digital agriculture environment by continuously gathering feedback through face-to-face visits, interactions with the field team, and direct communication with farmers. Provide critical insights and recommendations for product development and offerings.
• Maintain regular communication and collaboration with digital and IT teams within the region.

Skills

• Mobile app design and strong understanding of UI/UX, data analysis, and app/web analytics tools (e.g., Google Analytics, Amplitude, Semrush, Ahrefs).
• Experience with building in-app/web engagements using tools like Firebase, Clevertap, MoEngage, etc.
• Familiarity with WhatsApp APIs, IVRs, and Call Center Systems.
• E-commerce platforms, sales journey development and optimization.
• Understanding of digital marketing concepts (SEO, PPC, Social Media Marketing).
• Ability to communicate effectively with developers and other technical teams.

• Minimum of 2-3 years of experience in digital product management, e-commerce, digital marketing, or a related field.
• At least 1 year of experience in the digital agriculture or AgTech sector (preferred).
• E-commerce experience is desirable.
• Change management and transformation experience.
• Business analytical and Planning skills.
• Any experience creating or working with digital products tailored for Pakistan's rural audience is a significant advantage.
• Solid business acumen with experience in AgTech, agriculture, or related fields is preferred.

Syngenta is a global leader in agriculture; rooted in science and dedicated to bringing plant potential to life. Each of our 28,000 employees in more than 90 countries work together to solve one of humanity’s most pressing challenges: growing more food with fewer resources. A diverse workforce and an inclusive workplace environment are enablers of our ambition to be the most collaborative and trusted team in agriculture.

Our employees reflect the diversity of our customers, the markets where we operate and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet. Join us and help shape the future of agriculture