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Менеджер по маркетинговым коммуникациям (Декретная роль)

  1. Marketing
  2. Krasnodar
  3. Syngenta Crop Protection

Job description

This vacancy has now expired. Please see similar roles below...

  • Разработка маркетинговой и коммуникационной стратегий, креативных концепций по продуктовому направлению.
  • Разработка ключевого имиджа продукта, слогана, бренд-пэка (адаптация на русский язык или разработка логотипа, альянс-фрейм с логотипом для рекламного модуля, шаблон презентаций, баннеры для сайта и рекламных кампаний) в рамках бренд-бука продукта.
  • Разработка и реализация коммуникационного плана в рамках маркетинговой кампании/NPI запуска продукта. Анализ эффективности активностей и их влияния на выполнение целей по маркетинговым кампаниям.
  • Разработка и реализация медиа плана.
  • Регулярный мониторинг эффективности выполнения медиа плана с помощью инструмента PBI.
  • Мониторинг выполнения целей как отдельных активностей, так и всей кампании в CRM системе.
  • Анализ активности конкурентов.
  • Организация или участие в организации мероприятий. 
  • Контроль производства разнообразных рекламных материалов для вывода новых продуктов на рынок.
  • Подготовка текстов для всех каналов коммуникации.
  • Подготовка и организация фотосессий, видеосъемок обучающего и рекламного формата.
  • Отслеживание соблюдения заданных стандартов в бренд-коммуникациях по своим продуктовым направления.
  • Ведение других проектов отдела.

Описание компании

Являясь мировым лидером на рынке средств защиты растений, мы помогаем фермерам противостоять угрозам и обеспечивать достаточное количество безопасных, питательных и доступных продуктов питания для всех – при минимальном использовании земельных и других сельскохозяйственных ресурсов.

Syngenta Crop Protection обеспечивает безопасность растений от посадки до сбора урожая. С момента посева семян и до сбора урожая посевы необходимо защищать от сорняков, насекомых и болезней, а также от засух и наводнений, жары и холода.


Требования к квалификации

  • Высшее образование.
  • Глубокие знания в области маркетинга, цифрового маркетинга, брендинга, лояльности, рекламы и PR.
  • Понимание специфики работы в секторах B2B и B2B2C.
  • Критический уровень английского языка: upper-intermediate.
  • Опыт работы в маркетинге, маркетинговых коммуникациях от 3 лет.
  • Успешный опыт управления проектами.
  • Знание инструментов MS Office, Excel (работа с формулами, сводными таблицами, графиками), Power Point и PBI
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